Companies are realizing that with the increased attention paid to data breaches and cyberattacks, it is important to have the right controls in place for protecting their most valuable assets. These include security measures like firewalls, encryption and authentication, as well as guidelines that govern how information is stored, used and shared.

Data privacy is one of the areas of control. This means making sure that personal information is only gathered only when it is required and that companies do not store or share this information with unauthorized third parties. It also means providing users with clear, easy-to-understand policies regarding how their personal data is used, and giving them the option to opt out of such applications. It also requires compliance with a variety of data privacy regulations which include GDPR, CCPA, and HIPAA.

Modern business environments are complicated due to wireless, remote access devices, bring your personal device as well as smart devices and internet of things technology. These require careful management of the infrastructure and robust access control and a thorough knowledge of the regulations that apply at the local, state, provincial or country level.

Without these safeguards in place you run the risk of an expensive breach that could impact your reputation, cause loss of customers and trigger fines or even lawsuits. Also, you risk that you’ll lose vital information that could help you create innovative products and services for your clients. In the end the importance of privacy and data security protection is not overstated.

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